About


Dr. Moshe Davidovitch, BA, DDS, MMSc, Cert Orth

Clinical inventor & faculty member of the Department of Orthodontics of Tel Aviv University

Dr. Moshe Davidovitch earned his Bachelor’s Degree in Biology (with minors in Philosophy and Political Science) from the University of Pennsylvania in Philadelphia. His dental degree was earned from The Ohio State University School of Dental Medicine in Columbus, and his Masters of Medical Science and Certificate of Orthodontics degrees from Harvard University in Boston.

Previously, he served as an Assistant Professor of Orthodontics in Virginia Commonwealth University in Richmond. Currently, he is a senior lecturer and head of departmental research in the orthodontic department at Tel Aviv University. Moshe has filled several positions in the Israel Orthodontic Society and in the Ministry of Health. He is a reviewer for the American Journal of Orthodontics and Dentofacial Orthopedics and Angle Orthodontist, and has authored multiple research articles and book chapters.

His research interests are bone biology, biomechanics, appliance design, TMJ function, and growth and development. He maintains an active practice limited to orthodontics in central Tel Aviv, Israel together with his academic endeavors.


Julia Wenderhold

Foresight and all things  customers & marketing ;-)

Julia is our facilitator. Together with her R&D and Customer Service Teams at ADENTA she merges product development and marketing in order to provide clinician impact on an international scale.


Her passion is listening - to find out what the customer is wanting to achieve in order to focus on their daily challenges so that these can be met. She explores this path together with our customers to find ideas and solutions that they have been looking for.


Only by recognizing the desired goal, will one find the way. Most importantly - she is always easy to reach for everyone!

Adenta GmbH

Bringing German Engineering to Orthodontics

Certificate EC Certificate

Rich Iverson

THE Ortho Manager

Rich is orthodontics personified. He has been involved in many innovations available to the modern orthodontist.


As the former president of American Orthodontics Corporation, 3M Division Vice President or as a current member of the Board of Directors of InBrace - everyone knows Rich and he knows what drives the orthodontic business now and into the future.


Rich’s guiding hand complements our team of enthusiastic engineers, raving fans of biomechanics and outstanding customer care with his vast experience and expertise inexcellence. He connects people with ideas and has the talents to turn a vision into reality.


Simona Niedermaier

Happy-Customer Service

Simona represents our Happy Customer Service and is always there for you. Via phone. Fax. E-mail. Facebook. Whatsapp. Live chat – you name it!


Simona is helpful, competent, and will find the solution that works for you. A happy customer is our biggest compliment.


Even after your order is placed, Simona & her team are there for you – for concerns and challenges alike. But most of all for a new order!

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